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Aron Taylor-Smith unveils new-look 2024 BTCC challenger

Evans Halshaw Power Maxed Racing driver Aron Taylor-Smith
today unveiled a striking new livery for the 2024 Kwik Fit British Touring Car Championship season. On the eve of another action-packed campaign in the UK’s premier tin-top series, the Irishman lifted the covers on a new-look paint scheme for his Vauxhall Astra challenger, to tie in with the team’s re-branding to Evans Halshaw Power Maxed Racing for the 2024 season. Using PMR’s signature yellow, navy, and black colors, the livery reflects the new title partnership with Evans Halshaw, as well as offering remarkable value-for-money to Taylor-Smith’s loyal network of partners, each of which benefits from trackside exposure to over 40,000 fans per event, plus live, free-to-air television coverage on ITV4.

The livery reveal also coincides with the Dubliner’s first test of pre-season, as both driver and team look to build on the synergy that yielded two outright podiums and six Independents class victories in 2023 – the 33-year-old’s strongest season yet since returning to the grid in ’21. Taylor-Smith will also have a familiar face alongside him in Mikey Doble, who narrowly missed out on the Jack Sears Trophy title for newcomers in his rookie season last term. Using their combination of raw speed, experience, and race craft, and supported by a number of the BTCC paddock’s most experienced off-track personnel, the ambition is to return the team to winning ways in the near future. The calendar, which again features 30 races held across 10 weekends at all of the UK’s premier venues, including the likes of Silverstone, Brands Hatch, and Oulton Park. Donington Park, Leicestershire, hosts the opening three rounds of the 2024 season on 27-28 April.

Aron Taylor Smith (#40) said: “We’ve only been Evans Halshaw Power Maxed Racing for a few days, but here we are already unveiling what I believe is the best-looking car on the grid! “I’m always really excited for the livery reveal, not just because it feels like a point in the winter where things begin to ramp up for Donington, but also, it’s a fantastic opportunity to showcase the network of people I have behind me. “It sounds cliché, but this really is a team effort. I always say that I see myself as the final part of jigsaw that encompasses everyone – the team, my sponsors – it’s my name in the window, but really, I’m just their representative out on track. “That’s a pressure I really thrive on, and I’m pushing like mad for these final few weeks to go out there and begin the season on a positive note for them. Last year I really felt like I re-established myself in the BTCC, and the objective now is to build on that to even greater heights in 2024.”

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